WHY IT RATES: The three new hotels from
Proper Hospitality will be located in three of the country’s hottest
markets and will offer memorable stays and cultural connectivity. —Mia
Taylor, TravelPulse Senior Writer
Since its debut in San Francisco in Fall 2017, the buzz surrounding San Francisco Proper Hotel hasn’t subsided, with the hotel continuously winning over travelers with its casual luxury, creative energy, and soulful design.
no wonder Conde Nast Traveler included Proper on its 2018 “The Hot
List”, AFAR included it on the list of “Best US Hotel Openings in 2017”,
and Travel + Leisure named San Francisco Proper Hotel one of the
“coolest new hotels in San Francisco.”MORE Hotel & Resort
America’s Most Expensive Ski Resorts
Now, Proper Hospitality, imagined and developed by the
visionaries behind LA-based The Kor Group, is set to open three
long-awaited hotels in three of the country’s most happening markets.
Monica Proper Hotel, Austin Proper Hotel & Residences, and Downtown
Los Angeles Proper Hotel will open in May, June, and September 2019,
Proper Hospitality is redefining traditional luxury
hospitality, targeting a new generation of high-end travelers who yearn
not only for elevated services and amenities, but memorable stays and
Showcasing the best of what a destination
has to offer, Proper intentionally selects creative locations and
develops a locally immersed program through eclectic designs by Kelly
Wearstler, locally curated F&B programming through incredible
culinary partners and world-class amenities, providing one-of-a-kind
experiences for locals and visitors alike.
Wearstler serves as creative lead for the Proper brand and is
responsible for each hotel’s interior design, drawing inspiration from
its respective market while keeping the same level of creativity and
style synonymous with the Proper portfolio.
Proper has also tapped
culinary icons in each city to offer best-in-class food and beverage
experiences for guests and locals—another defining characteristic for
the rapidly expanding brand.
The first high-end lifestyle hotel to open in Santa Monica in two decades, located at 700 Wilshire Blvd in its downtown core, Santa Monica Proper Hotel will fuse a circa-1928, Arthur E. Harvey-designed Spanish Colonial Revival building with sleek, sweeping new construction to create the city’s freshest, most invigorating luxury hotel.
thoughtfully restored the historic building to its original glory, from
the exterior details to the rich materials we kept inside,” said Brian
De Lowe, president, and co-founder of Proper Hospitality and The Kor
Upon entry into the historic building, guests are
transported to Spain with the historic Spanish architecture and Moorish
details throughout. Local artists and designers add a touch of Santa
Monica layered with soft colors and textures, natural sunlight, and
In contrast, the new building is monolithic in
nature. A natural, organic palette and furnishings evoke the beach with
décor reminiscent of what one would find along the shore. The robust,
bold details are layered with textures including natural materials,
wood, stone, and plaster with metal accents.
“As with the design
for all of the Proper properties we were intentional about working with
local artists to bring a truly authentic and localized experience to
Santa Monica Proper. Earthy, raw materials, organic textiles and a
layering in of art and landscape bring a rich sensory feeling into the
hotel”, says Kelly Wearstler.
In 271 guest rooms and suites,
furnishings from a range of styles will typify the relaxed California
lifestyle, while a mix of curated furniture will add a sense of timeless
Ascending six floors, guests will be greeted
by a sweeping rooftop deck and pool, complete with an expansive
restaurant featuring circular indoor/outdoor, eclectic beach-inspired
bar, which will make Santa Monica Proper’s rooftop the most sought-after
hangout for guests and locals alike.
A 2,500-square-foot gym will
share Proper’s dedication to wellness and more than 8,000 square feet
of meeting space including various meeting areas with capacity for up to
500 will make this Santa Monica’s most proper place for corporate and
Chefs Jessica Koslow and Gabriela Camara will
oversee the ground floor restaurant. Koslow is the chef/owner of Sqirl,
the trailblazing Los Angeles cafe that has revolutionized California
Camara’s portfolio includes iconic, cosmopolitan
institutions like the award-winning Contramar in Mexico City and Cala in
San Francisco. Their one-of-a-kind collaboration will feature Mexican
and California flavors, ingredients, and techniques in the kitchen, at
the bar, and on the table.
“We are so lucky to work with Jessica
and Gabriela,” said De Lowe. “They are two of the world’s most
innovative, groundbreaking, and imaginative chefs… and a perfect fit for
Integrated into a Proper stay will be the
3,000-square-foot flagship collaboration with internationally celebrated
Ayurvedic guru Martha Soffer, founder of the renowned Surya Spa.
10,000 years of Indian wellness principles, Surya’s individually
curated programs foster and support physical, mental, and spiritual
wellbeing and balance through therapeutic massage, steam and oil
treatments, cooking, yoga, and meditation. With doors slated to open in
May, reservations will start from $450 per night.