Proper Hospitality Announces Three New Hotels

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Los Angeles downtown
PHOTO: Downtown Los Angeles, California. (photo via choness/iStock/Getty Images Plus)

WHY IT RATES: The three new hotels from Proper Hospitality will be located in three of the country’s hottest markets and will offer memorable stays and cultural connectivity. —Mia Taylor, TravelPulse Senior Writer


Since its debut in San Francisco in Fall 2017, the buzz surrounding San Francisco Proper Hotel hasn’t subsided, with the hotel continuously winning over travelers with its casual luxury, creative energy, and soulful design.

It’s no wonder Conde Nast Traveler included Proper on its 2018 “The Hot List”, AFAR included it on the list of “Best US Hotel Openings in 2017”, and Travel + Leisure named San Francisco Proper Hotel one of the “coolest new hotels in San Francisco.”MORE Hotel & Resort

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Now, Proper Hospitality, imagined and developed by the visionaries behind LA-based The Kor Group, is set to open three long-awaited hotels in three of the country’s most happening markets.

Santa Monica Proper Hotel, Austin Proper Hotel & Residences, and Downtown Los Angeles Proper Hotel will open in May, June, and September 2019, respectively.

Proper Hospitality is redefining traditional luxury hospitality, targeting a new generation of high-end travelers who yearn not only for elevated services and amenities, but memorable stays and cultural connectivity.

Showcasing the best of what a destination has to offer, Proper intentionally selects creative locations and develops a locally immersed program through eclectic designs by Kelly Wearstler, locally curated F&B programming through incredible culinary partners and world-class amenities, providing one-of-a-kind experiences for locals and visitors alike.

Designer Kelly Wearstler serves as creative lead for the Proper brand and is responsible for each hotel’s interior design, drawing inspiration from its respective market while keeping the same level of creativity and style synonymous with the Proper portfolio.

Proper has also tapped culinary icons in each city to offer best-in-class food and beverage experiences for guests and locals—another defining characteristic for the rapidly expanding brand.

Santa Monica, California.
PHOTO: Santa Monica Pier outside of Downtown Los Angeles, California. (photo via Andre Erlich / iStock / Getty Images Plus)

The first high-end lifestyle hotel to open in Santa Monica in two decades, located at 700 Wilshire Blvd in its downtown core, Santa Monica Proper Hotel will fuse a circa-1928, Arthur E. Harvey-designed Spanish Colonial Revival building with sleek, sweeping new construction to create the city’s freshest, most invigorating luxury hotel.

“We’ve thoughtfully restored the historic building to its original glory, from the exterior details to the rich materials we kept inside,” said Brian De Lowe, president, and co-founder of Proper Hospitality and The Kor Group.

Upon entry into the historic building, guests are transported to Spain with the historic Spanish architecture and Moorish details throughout. Local artists and designers add a touch of Santa Monica layered with soft colors and textures, natural sunlight, and ocean breezes.

In contrast, the new building is monolithic in nature. A natural, organic palette and furnishings evoke the beach with décor reminiscent of what one would find along the shore. The robust, bold details are layered with textures including natural materials, wood, stone, and plaster with metal accents.

“As with the design for all of the Proper properties we were intentional about working with local artists to bring a truly authentic and localized experience to Santa Monica Proper. Earthy, raw materials, organic textiles and a layering in of art and landscape bring a rich sensory feeling into the hotel”, says Kelly Wearstler.

In 271 guest rooms and suites, furnishings from a range of styles will typify the relaxed California lifestyle, while a mix of curated furniture will add a sense of timeless residential comfort.

Ascending six floors, guests will be greeted by a sweeping rooftop deck and pool, complete with an expansive restaurant featuring circular indoor/outdoor, eclectic beach-inspired bar, which will make Santa Monica Proper’s rooftop the most sought-after hangout for guests and locals alike.

A 2,500-square-foot gym will share Proper’s dedication to wellness and more than 8,000 square feet of meeting space including various meeting areas with capacity for up to 500 will make this Santa Monica’s most proper place for corporate and social gatherings.

Chefs Jessica Koslow and Gabriela Camara will oversee the ground floor restaurant. Koslow is the chef/owner of Sqirl, the trailblazing Los Angeles cafe that has revolutionized California cooking.

Camara’s portfolio includes iconic, cosmopolitan institutions like the award-winning Contramar in Mexico City and Cala in San Francisco. Their one-of-a-kind collaboration will feature Mexican and California flavors, ingredients, and techniques in the kitchen, at the bar, and on the table.

“We are so lucky to work with Jessica and Gabriela,” said De Lowe. “They are two of the world’s most innovative, groundbreaking, and imaginative chefs… and a perfect fit for Proper.”

Integrated into a Proper stay will be the 3,000-square-foot flagship collaboration with internationally celebrated Ayurvedic guru Martha Soffer, founder of the renowned Surya Spa.

Following 10,000 years of Indian wellness principles, Surya’s individually curated programs foster and support physical, mental, and spiritual wellbeing and balance through therapeutic massage, steam and oil treatments, cooking, yoga, and meditation. With doors slated to open in May, reservations will start from $450 per night.